Tag Archives: Natura

Bom Dia! I’m in Sao Paulo, Brazil for a class trip this week. While here, we’re doing some market research for a company as well as visiting local businesses. The class is called “Doing Business in Brazil” and is led by Prof. Mark Cohen.

On the 2nd day, we visited . It’s a cosmetics company, similar to Avon. They gave us an extensive tour of the manufacturing facilites.

Here are some photo highlights:

Fun facts:

6000 employees work at the Cajamar facility where we visited.

They offer daycare on site as well as a medical center, a tailor, and cafeteria. (The best part of  the visit was to the nursery!)

Employees need only pay $10 a month for breakfast and lunch.

Their slogan, Bem Estar Bem, means well being well.

Natura focuses on hiring a diverse group of individuals. They have a large population of the hearing impaired working in the warehouse. As a result, many of the employees speak sign language in order to communicate with everyone.

Natura uses novellas (soap operas) to advertise with product placement.