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Tag Archives: innovation
A Day in the Life of a Second Year MBA Marketing Student
Thursday
7:00am: Wake Up (significantly later than on M/W, when I have an 8am class)
7:45am: Do the dishes, eat breakfast and drink my coffee while checking my email and my to-do list for the day. Read the news. Look at LinkedIn, and notice a change to LinkedIn profiles – email Anne Marie (our resident LinkedIn expert) to ask her opinion on the change.
8:30am: Head to school. Do research for my Pricing team presentation. We’re presenting on the topic of Luxury Apparel and the pricing strategies that are employed in that industry.
9:40am: Pricing Strategies Class. There’s a student team presentation on Dynamic Restaurant pricing, followed by discussion. Afterwards, there is a guest speaker on conjoint analysis related to pricing, and a discussion on how Apple determined its price for the new iPad Mini (definitely not through conjoint).
11:10am: Grab a snack downstairs from the Mapco 810 Café
11:20am: Strategic Alignment of Human Capital Class. Discussion on different frameworks for Strategic HR and how they relate to a case we had just read.
Posted in Graduate Life, OwenBloggers, Stephanie Dozier '13 Tagged business school, innovation, marketing, mba, owenbloggers Leave a comment
New Product Development: Innovation + Vacuum Cleaners
A gratifying part of business school is the realization that your “great ideas” can become useful, tangible, and (hopefully) profitable products. MBA students are often pigeonholed with the reputation of having marginally-sociopathic financial motivations. Counter to this, however, is the reality that for every human desire and tendency, there is a business opportunity waiting to be explored and created. This is the basis for Dave Owens’ popular class, “New Product Design and Development”.
The Magnesium.
This spring, 25 or so MBA students, along with a smattering of senior students from Vanderbilt’s School of Engineering, are working with Oreck Corporation to create a home-cleaning solution that deviates from Oreck’s typical product offering. Professor Owens provides a foundation of learning, in which students explore some of the research techniques used to gather insights into consumer behavior. Many of the best innovations are inspired through observation of the daily tasks that we all do every day, and the subsequent products that make those tasks easier. Ergonomic office chairs, easy-to-read measuring cups, and ketchup packets you can dip your fries in—these products all began with an “a ha!” moment that inspired a designer.
If only we had thought of this first.
Posted in Brock Hardisty, Graduate Life Tagged design, innovation, new product development Leave a comment
Owen Lost and Found (Now more awesome!!)
Losing one’s cell phone could be one of life’s harrowing experiences for most of us these days, but for Gianna DelliCarpini (MBA ’12) this was no less than losing a child in Disney World. Read on to find out about the emotional turmoil she went through on that fateful day and how the story inspired a group of her colleagues to work on a project to improve the Lost & Found system at Owen.
Something is lost and can’t be found… Something is lost and can’t be found…
That’s usually how it starts, as panic sets in and you come to the realization that whatever it is you are missing may actually be LOST. Owen seems to be a black-hole for missing objects. Sometimes those objects are found and make it to one of many Lost and Found locations. However, many missing treasures that disappear are never to be found again!
My most recent episode in the saga of missing things was when I lost my beloved Blackberry this fall. As I was leaving my 1PM meeting, (the last place I remember seeing or using my phone) I was distracted and chattering away. Minutes after, in the Owen lobby, I realized I was missing my phone. I quickly began retracing my steps…Checking the floor, the garbage, the tables near the classrooms, my mailbox, dark corners, and asking people (slightly frantically) if they had seen my phone… No Luck.
Innovation + Entrepreneurs
A few weeks ago I received a meeting invite from one of my favorite Owen Professors: David Owens. He’s our resident innovation guru and soon to be . He had invited a small group of students to meet with two representatives from the Financial Services Forum to discuss innovation and entrepreneurship. Plus, he was offering free lunch; so obviously I went.
I did a little research prior to the meeting to answer some questions like: What is the Financial Services Forum? What do they do? Why would they be interested in talking to me?
According to their website: “The Financial Services Forum is a non-partisan financial and economic policy organization comprising the CEOs of 20 of the largest and most diversified financial services institutions doing business in the United States. The purpose of the Forum is to pursue policies that encourage savings and investment, promote an open and competitive global marketplace, and ensure the opportunity of people everywhere to participate fully and productively in the 21st-century global economy.”
Basically, they were asking us for our ideas on how public policy can help promote small business creation in the U.S.
Posted in Hannah Johnson '12, Industry Insights, Uncategorized Tagged entrepreneurship, government, innovation, small businesses Leave a comment
Owen Podcast Series: Project BE BOLD (Part 2)
The Owen Podcast Series welcomes its first return guest, Van Tucker, who continues to lead a major ideation process here at Owen to help drive the strategic vision of our school over the next decade. This session recounts the progress made to date and discusses the major stakeholders for the process, the goals articulated by the Dean, and the next steps available to students who wish to participate.
This post and podcast was produced by Blake Knight and Clark Bosslet, members of the MBA Class of 2012 and Vice Presidents for OwenBloggers.
Posted in Blake Knight '12, Clark Bosslet '12, Owen Podcast Series, Why Owen? Tagged ideation, innovation, project be bold, van tucker Leave a comment