Tag Archives: advertising

Owen had its first ever Super Bowl Twitter Party on Sunday night, using the to collect our various musings on the best and worst of the night. It was a fun exercise and collected a nice diversity of thought. For example, after Doug opined that the Cars.com “creepy second head representing the buyer’s confidence” commercial did not exactly warm his heart to the brand, I shared my differing opinion.

While exchanges like this happened all night, they were noteworthy not so much for the quality of their content (in something as subjective as this, we are all amateurs and our opinions are valued as such) but more for the fact that these exchanges were happening at all. And they were, all over the internet. According to Peter Kafka at All Things D, there were somewhere between 11 and 16 million social media comments during the game. While the increasing number of platforms make such estimates increasingly difficult to gauge, all estimates point to a substantial uptick year-over-year. , the final three minutes of the game saw an average of 10,000 tweets per second, peaking at 12,233 and setting a new record for the site.