-
Polls
Loading ...
Category Archives: Industry Insights
Doing Business in Brazil – Day 2
Bom Dia! I’m in Sao Paulo, Brazil for a class trip this week. While here, we’re doing some market research for a company as well as visiting local businesses. The class is called “Doing Business in Brazil” and is led by Prof. Mark Cohen.
On the 2nd day, we visited . It’s a cosmetics company, similar to Avon. They gave us an extensive tour of the manufacturing facilites.
Here are some photo highlights:
Rob Havens (our token first year) in the warehouse.
Me on a cardboard couch.
Fun facts:
6000 employees work at the Cajamar facility where we visited.
They offer daycare on site as well as a medical center, a tailor, and cafeteria. (The best part of the visit was to the nursery!)
Employees need only pay $10 a month for breakfast and lunch.
Their slogan, Bem Estar Bem, means well being well.
Natura focuses on hiring a diverse group of individuals. They have a large population of the hearing impaired working in the warehouse. As a result, many of the employees speak sign language in order to communicate with everyone.
Natura uses novellas (soap operas) to advertise with product placement.
Posted in Hannah Johnson '12, Industry Insights, Uncategorized, Why Owen? Tagged Brazil, Natura, traveling Leave a comment
Owen Podcast Series: Emma Email Marketing
This edition of the Owen Podcast Series welcomes Emma co-founder/CEO and Vanderbilt alum Clint Smith. Clint has been working with web-based products and communities for over 15 years and has overseen significant growth at Emma. He shares his thoughts on what makes the company unique, where it’s heading with future offerings, and how to craft the perfect email.
Visit: myemma.com
Follow:
Like:
Posted in Blake Knight '12, Clark Bosslet '12, Industry Insights, Nashville Tagged emma, marketing, nashville, owen podcast series Leave a comment
#OwenBowl 2012
Owen had its first ever Super Bowl Twitter Party on Sunday night, using the to collect our various musings on the best and worst of the night. It was a fun exercise and collected a nice diversity of thought. For example, after Doug opined that the Cars.com “creepy second head representing the buyer’s confidence” commercial did not exactly warm his heart to the brand, I shared my differing opinion.
While exchanges like this happened all night, they were noteworthy not so much for the quality of their content (in something as subjective as this, we are all amateurs and our opinions are valued as such) but more for the fact that these exchanges were happening at all. And they were, all over the internet. According to Peter Kafka at All Things D, there were somewhere between 11 and 16 million social media comments during the game. While the increasing number of platforms make such estimates increasingly difficult to gauge, all estimates point to a substantial uptick year-over-year. , the final three minutes of the game saw an average of 10,000 tweets per second, peaking at 12,233 and setting a new record for the site.
Posted in Clark Bosslet '12, Industry Insights, Lifestyle Tagged advertising, marketing, super bowl, twitter Leave a comment
Owen Reading List Series: Brian McCann
The first in our series of professor reading lists comes from Brian McCann, who handles our core strategy class and our corporate strategy elective. We asked him to suggest some books and blogs for current and prospective students, and this is the list he came up with. (Editor’s note: The list Professor McCann provided was rather exhaustive, so I pared it down to only the non-fiction books and blogs. However, I’m sure Professor McCann would want you to know his interests are broader and more eclectic than what is represented below.)
Books:
Posted in Graduate Life, Industry Insights, Uncategorized Tagged Blogs, Books, Brian McCann, Reading List Leave a comment
Innovation + Entrepreneurs
A few weeks ago I received a meeting invite from one of my favorite Owen Professors: David Owens. He’s our resident innovation guru and soon to be . He had invited a small group of students to meet with two representatives from the Financial Services Forum to discuss innovation and entrepreneurship. Plus, he was offering free lunch; so obviously I went.
I did a little research prior to the meeting to answer some questions like: What is the Financial Services Forum? What do they do? Why would they be interested in talking to me?
According to their website: “The Financial Services Forum is a non-partisan financial and economic policy organization comprising the CEOs of 20 of the largest and most diversified financial services institutions doing business in the United States. The purpose of the Forum is to pursue policies that encourage savings and investment, promote an open and competitive global marketplace, and ensure the opportunity of people everywhere to participate fully and productively in the 21st-century global economy.”
Basically, they were asking us for our ideas on how public policy can help promote small business creation in the U.S.
Posted in Hannah Johnson '12, Industry Insights, Uncategorized Tagged entrepreneurship, government, innovation, small businesses Leave a comment