Category Archives: Hannah Johnson ’12

Doing Business in Brazil – Recap

We’re finally back in the states and I once again have a reliable internet connection. Here are some photo highlights that I missed posting:

Last Monday, our first visit was to Petrobas, Brazil’s government owned oil and gas company.

Fun fact (from wikipedia): Petrobas is the largest company in Latin America by market capitalization and revenue, and the largest company headquartered in the Southern Hemisphere by market value.

Petrobas meeting in Rio de Janeiro.

Petrobas meeting in Rio de Janeiro.

To bookend our trip, our last meeting was at Coteminas with Josué Gomes da Silva, Owen ’89. He is not only the President of Coteminas, but he is also on the board for Petrobas. This was definitely the highlight of the trip.

Fun fact: Before meeting with us, Josué had a lunch meeting with the Finance Minister of Brazil.

Mr. Josué Gomes da Silva is the fifth person from the left in the front row.

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Doing Business in Brazil – Day 3

Here are some photo samplings from Day 3 of our trip:

Looking at competitor prices as well as shelf space and promotions in store.

 

In store.

Municipal Theater - across the street from the store.

Cathedral down the street

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Doing Business in Brazil – Day 2

Bom Dia! I’m in Sao Paulo, Brazil for a class trip this week. While here, we’re doing some market research for a company as well as visiting local businesses. The class is called “Doing Business in Brazil” and is led by Prof. Mark Cohen.

On the 2nd day, we visited . It’s a cosmetics company, similar to Avon. They gave us an extensive tour of the manufacturing facilites.

Here are some photo highlights:

Rob Havens (our token first year) in the warehouse.

Rob Havens (our token first year) in the warehouse.

Me on a cardboard couch.

Fun facts:

6000 employees work at the Cajamar facility where we visited.

They offer daycare on site as well as a medical center, a tailor, and cafeteria. (The best part of  the visit was to the nursery!)

Employees need only pay $10 a month for breakfast and lunch.

Their slogan, Bem Estar Bem, means well being well.

Natura focuses on hiring a diverse group of individuals. They have a large population of the hearing impaired working in the warehouse. As a result, many of the employees speak sign language in order to communicate with everyone.

Natura uses novellas (soap operas) to advertise with product placement.

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Innovation + Entrepreneurs

A few weeks ago I received a meeting invite from one of my favorite Owen Professors: David Owens. He’s our resident innovation guru and soon to be . He had invited a small group of students to meet with two representatives from the Financial Services Forum to discuss innovation and entrepreneurship. Plus, he was offering free lunch; so obviously I went.

I did a little research prior to the meeting to answer some questions like: What is the Financial Services Forum? What do they do? Why would they be interested in talking to me?

According to their website: “The Financial Services Forum is a non-partisan financial and economic policy organization comprising the CEOs of 20 of the largest and most diversified financial services institutions doing business in the United States. The purpose of the Forum is to pursue policies that encourage savings and investment, promote an open and competitive global marketplace, and ensure the opportunity of people everywhere to participate fully and productively in the 21st-century global economy.”

Basically, they were asking us for our ideas on how public policy can help promote small business creation in the U.S.

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A Day in the Life of a First Year MBA Marketing Student

8:00 – 8:30 am: Wake up! As the first year progresses, you get to pick more and more of your classes and set your own schedule. I like to schedule my first class for 9:40 am. It allows me to keep my usual late hours, but I still get to school at a decent time to maximize the day.

9:05 am: If it’s really cold or there’s some sort of precipitation, this is the time when I rush down to the bus stop. If not, I’ll ride my bike.

9:20 am: Arrive at school, put my lunch in one of our handy refrigerators, and drop my extra gear in my locker.

9:40 am: Head to Class! Today in Strategy we’re discussing Blue Ocean Strategy and the latest Capstone results. Capstone is a computer simulated business competition and one of the final deliverables of the class. Working with our assigned teams of 4 to 5 students, we are running a sensor company with stiff competition – our classmates and the computer.

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